Michael Katz, in his book “It Sure Beats Working: 29 Quirky Stories and Practical Business Lessons for the First-time, Mid-Life, Solo Professional”, made me feel as if I was involved in a personal conversation with the author through his journey towards becoming a solo professional. While reading, I laughed and shook my head in affirmation while Katz recounted stories which included starting a business, and the lessons he learned while growing his business. Katz candidly divulges his true feelings and experiences, while letting the reader learn from his trials and successes.
Michael began his adult life as most of us do, graduating college and working for a large corporation. As many working professionals can relate, he discovered working in a large company was not his true direction in life. If you are stuck in a cubicle hard at work and are trying to avoid the political drama at work, you will share his angst when he speaks of attending unproductive meetings and his yearning to leave a boring job.
Katz attained his goal of leaving his “secure” job with a large company and striking out on his own. If you are thinking of leaving your job, or you have recently joined the ranks of solo professional, this book is a must for you. The greatest benefit to the reader is the authors ability to candidly tell us his experience, and make the reader realize he is not alone in his struggle to make it in the world as a solo professional.
Since I am also a mid-life individual who changed course in his professional life, I felt as if he was speaking directly to me, although I can’t relate to his struggle with baldness. My hair is all there, but has turned gray.
The chapter I enjoy most is entitled “Become a Leading Expert in Something”. Michael Katz is an expert in development of electronic newsletters, and one day found himself with a client who was a life coach. This life coach had lived the majority of her life with chronic illness, but had not capitalized on her uniqueness in raising a family and building a successful career while battling this illness. Michael while consulting with the life coach on a newsletter was able to refocus her efforts and declare her new expertise. Now the life coach can be defined as an expert in the field of thriving in the workplace while having a chronic illness.
If you are on the fence thinking of starting your own business you will enjoy his “10 Really Good Reasons to Quit Your Job and Start Your Own Business”. Some of the top ten reasons I enjoyed include: dancing to your own music, never having to retire, and finding your purpose.
This book is typical Michael Katz, funny, informative, and a great read. Although his book focuses on the solo professional, much of his advice transcends the sol proprietor and is good advice in being successful in both your personal and business life.
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